To respond even better to the needs and requirements of our end users, we set up a short survey to identify their preferences in terms of switching material. This survey revealed a number of interesting insights which we are pleased to share so that you, as an installer, can provide even more targeted advice to your clients.
The importance of the right switch
1 in 2 clients prefer stylish switches
Our survey shows that as many as 53% of respondents feel it is important that the design of their switch matches their interior. Only 25% are not bothered by the design.
Give them plenty of choice by showing them all the designs and finishings.
80% of respondents are willing to pay more for exclusive designs
One of the most notable results? 80% of respondents are willing to pay extra for their preferred switch.
By offering some more exclusive and therefore slightly more expensive switches, you not only meet your clients' expectations, you also increase the value of your project. And no extra effort needed, yet there is added value for you.
The eternal switch dilemma: white or coloured?
60% opt for Niko Intense white
Despite the extensive range of finishings, 60% of respondents automatically associate a switch with a white finishing.
When we gave them the choice between Niko Original white and Niko Intense white, 60% preferred Niko Intense white because of its contemporary look.
85% would consider a coloured switch
Even though white switches are very popular, 85% of respondents are considering a coloured finishing after having seen the full Niko Intense range.
In this respect, 38% of respondents preferred Niko Intense anthracite coated, while 30% were more in favour of both Niko Intense matt black coated and Niko Intense sterling coated. Only 16% preferred to stick with just white.
Help your clients choose
Make sure to take your demo material to your clients and to make use of our brochure or the Niko showroom.
